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Jan 04, 2017

DJI and Seagate Announce Strategic Partnership to Advance Data Solutions for the UAV Ecosystem

LAS VEGAS – DJI, the world’s leading manufacturer of unmanned aerial vehicles (UAVs), and Seagate Technology plc (STX), a world leader in storage solutions, Wednesday at the Consumer Electronics Show announced a strategic partnership to work jointly to solve the data demands of UAV users. As drone cameras gain resolution and drone flight times grow longer, DJI and Seagate are focusing their efforts to securely and efficiently store, manage, download and share the hundreds of gigabytes of data that can be generated from a single drone mission.

“DJI is proud to pioneer advances in drone technology, and we are excited to work with Seagate on developing innovative ways to manage the increased data flows generated by our most sophisticated products,” said Michael Perry, Director of Strategic Partnerships for DJI. “Our unparalleled UAV expertise and Seagate’s deep data prowess mean our customers can look forward to smart, efficient and reliable ways to manage their growing drone data storage needs.”

Advanced UAVs like the new DJI Inspire 2 capture stunning 5.2K video. Filming at this resolution produces awe-inspiring footage, but also creates even more data. For example shooting in 5.2K during a 25-minute flight can generate about 120GB of data. Higher resolution cameras drive the need for more efficient solutions for UAV users to offload, playback, share and backup their footage. With this partnership DJI and Seagate are actively working together to simplify every step of UAV data workflows.

“Seagate is honored to partner with DJI to help UAV users tackle their evolving and unique data needs,” said Tim Bucher, Senior Vice President of Seagate Consumer Solutions. “Seagate is committed to working together with DJI to evolve UAV workflows so users can focus on what matters most – capturing data in flight to bring new and amazing experiences to the world.”

The companies intend to announce their first product collaboration later this year.

About DJI
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI’s global operations currently span across the Americas, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries. Learn more at www.dji.com.

About Seagate
Seagate creates space for the human experience by innovating how data is stored, shared and used. Learn more at www.seagate.com.

©2017 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology and the Seagate logo are trademarks or registered trademarks of Seagate Technology LLC or its affiliates in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. Seagate reserves the right to change, without notice, product offerings or specifications. When referring to drive capacity, one terabyte, or TB, equals one thousand billion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions and will not be available for data storage.

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